Why Is discovery needed?
Understanding your users
It is important to achieve an understanding of who the users are and how they are affected by a particular problem, as well as what and why they need, desire, and value from a solution.
Knowing the problem & opportunity
One has to understand how and why the problem(s) occur, what effect the problem has on users, as well as on the organization. It understands the magnitude of the problem and opportunities for the organization, product, or service.
New Organization Strategy
Discoveries would focus on identifying common needs and backstage processes across multiple products and services in order to potentially consolidate them.
Chronic Organizational Problems
Discovery involves inward & outward facing research to understand why some problems occur and examination into causes to identify the greatest opportunities for improvement.
During acquisitions & merger
When organizations merge, it’s likely that systems, processes, and tools will also need to be consolidated. A discovery could focus on common problems faced by each organization, in order to find a common solution.
Understanding UI/UX
UI
UI
UI
UI design is all about how the product’s interfaces look and function
UX
UI
UI
UX design is all about the overall feel of the experience
Design
Importance of design
Design is one of the most important factor when building a brand. If you don’t put time, effort and even money into this, it may result in an unsuccessful business. The design is what will set you apart from your competition and help you garner the desired emotion or feeling from customers.
When a customer or a potential customer looks at your brand and what it offers, you need to ensure that the image is consistent. The design for your brand needs to be carefully planned and thought out. This is essentially the message you are sending out to the world and need to ensure it is the one that you want to be portraying. This is why it is crucial that you work with a professional design team that is able to offer you with an effective, relevant and quality design that represents the brand of the company well.
Once you begin creating a design for your brand, you need to ensure it is consistent across all platforms. This will provide you with a cohesive voice and image that people will instantly related to you when they hear or see what you have created.
“UI is the saddle, the stirrups, and the reins. UX is the feeling you get being able to ride the horse.” —Dain Miller
